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Technology in Business Makes It Easier

The stage of technology we are at right now can be seen as advanced by a majority of the population, and we would agree that it is. In the span of about a hundred years we have done more than the previous million years of evolution and it seems as though the graph showing this and our future technological advances is exponential. We’ve landed on the moon, made self-landing rockets, and now have created robots and algorithms that think and learn on their own. So then how have technological advances helped the business sector? In this article we will be answering that exact question and providing a few examples of technologies that have not only changed business, are changing business, but will continue to change it in a positive way in the coming years like Fastspring Dynamic Commerce.

Technology in Business Makes It Easier

Technology is clearly defined as the use of scientific methods and certain knowledge to achieve a task or goal. When people think about technology what comes to mind may be a laptop or a smartphone but it is much more than that. Technology can be a sales process, a piece of data that someone may not know is useful, and software programs designed for specific tasks. So, what are some of the technologies that have allowed businesses? We will list them below:

  • Automated marketing
  • Social Media
  • Artificial Intelligence
  • Virtual and Augmented Reality

There are hundreds of other types of technologies being used in marketing but we believe these to be the four most important because of the effect they’ve had on small, medium, and large businesses. Automated marketing, for example, allows a small business or a single entrepreneur to schedule ads on different platforms sometimes for as long as the platform allows. This means that he or she can schedule posts on Craigslist, on different social media platforms, and on websites for a certain time of the day, every day, to save time.

Social media is another piece of technology that has allowed businesses to scale due to the ease of access to “virality”. Going viral on social media is sure to bring your more followers and more potential clients. It is easy to connect with people and takes seconds to a few minutes to post something on these platforms.

In conclusion, technology doesn’t necessarily have to be the common items we think about such as laptops and smartphones. It can be algorithms like artificial intelligence which allow a program to learn on its own and implement changes almost instantaneously. Social media has given businesses the ability to connect with millions of people in a quick and efficient way. Instagram stories have become fifteen second commercial advertisements, and Facebook has created one of the most intuitive ads platforms on the planet by giving access to detailed information on all of its users. Virtual and augmented reality will create the next shift in business and sales and who knows what else is in store in technological …

Keeping an Eye on Your Online Performance

For business, performance is very important. It is not just the sales that are important for your business. You need a platform that is easy to use for customers. It is not just a matter of building your site and then spreading awareness of the product. You have to run tests on your site to make sure that it is working properly. Once you have every factor of the website taken care of, then you have to take care of another factor which is a visitor. The internet gives people a voice. Therefore, making sure that the customer has a good experience is important.

At the same time, there is no website that is going to please everyone, and there are people that love to spread misinformation about a website or a business. Therefore, running a business the ethical way can protect you from any claims of breaches in ethics. Customers do pay attention to the word that is spread by a customer. Even the customer who does not believe the rumors is going to be cautious about visiting your site and doing business with you. Therefore, being mindful about what is said about you is crucial to the success of your business.

Given that the website is very large and that there are tons of sites and platforms that people can use to mention any brand, it can be very challenging to catch every mention of your site. This is especially hard for larger businesses. This is where website monitoring tools can help. They can catch every mention of your online business and let you know the nature of your site so that you will be able to address the issues. The best bet for addressing any bad word about the site is finding a way to come to a resolution. The customer is not necessarily going to come to an agreement with the offending business even if it is just a misunderstanding. The worst part is that the market is unforgiving at large.

One thing to look out for with your business is the amount of business you are getting. If you are noticing any drastic drops in visits even with your marketing efforts, then there might be something being said about you that is bad. Therefore, addressing it is one of the best things you can do for your business. With monitoring tools, you will be able to find the issue and the nature of the issue.

A large part of the success of an online business is on the reputation of that business. Therefore, reputation management is worth looking into so that you don’t suffer as much from talk against your business. For instance, a bad review that goes into detail can be noticed with the right monitoring tool. In many cases, there is going to be a negative review. However, extreme reviews that go into scandalous territory need to be checked in the case someone is spreading false information with bad intentions towards your business.…